Hand Engraving for The Grand Opening of the Moutai Melbourne Store

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Moutai has finally arrived in Melbourne Australia & we were lucky enough to work with Moutai on their Grand Opening Store  here in August 2023.

Now I bet you’re asking… what exactly is Moutai?

Moutai comes from China and it is it a baijiu. The alcohol content in itself is strong, at 53%! To find out more about Moutai and its history please visit them here.

IndelibleInk Calligraphy x Moutai: A Touch of Personalization

We worked with Moutai along with another engraver, Sharon from Cloud Atelier to provide complimentary hand engraving services to their select clientele and first 50 guests who purchased a bottle throughout the Grand Opening days. This was their first calligraphy engraving activation globally and a very exciting campaign to be apart of. Guests were so excited to see their names hand engraved and become indelible on these bottles – with some guests coming back over the following days to purchase more bottles driving traffic and sales through the door.

 

Image by Spirits of China

The grand opening was a buzz and so exciting to be apart of. There were captivating performances by dancers and violinists dressed up in Chinese traditional costumes and a striking display of two red Ferraris proudly declaring “Ferrari loves Moutai” at the storefront. There were other Moutai infused goodies they had for the day, including Cow and The Moon infused Moutai gelato (it tasted delicious!) and Moutai coffee with  Axil Coffee poured by the 2023 barista Jack Simpson. I also got to meet Luke King for all you car fanatics – who is driving the Moutai Porsche car for the Carrera Cup.

I was thrilled to provide hand engraving services for Moutai’s clientele and it was a remarkable event that celebrated the artistry and craftsmanship behind Moutai, a spirit that has captured the hearts of connoisseurs worldwide – who have now planted a store here in Melbourne. We congratulate Moutai on their successful launch and their permanent store here in Melbourne and wish them success in the Australian market.

 

If you’d like to check out the Moutai store see the address below to try out their Moutai.

If you’d like to work with me for your new brand launch or special event, feel free to contact me on the link below.

IndelibleInk Calligraphy

www.indelibleinkcalligraphy.com/contact

Moutai

193/195 Exhibition St, Melbourne VIC 3000

 

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Claire D

Claire D

Claire, the owner of IndelibleInk Calligraphy is a calligraphy and engraving artist based in Naarm/Melbourne. The artists' style is modern and based on traditional copperplate calligraphy. Her mission is to highlight the importance of our human and emotional connection through calligraphy and storytelling.

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