Live artistry in front of your guests
Live events
Live In-Person Artistry
Commissioned across Melbourne and Greater Victoria, our on site activation services allow you to intimately engage with your customers on a personalised level, evoking a deep sense of emotion and driving engagement and brand loyalty.
We partner with businesses, creative agencies, brands and marketing professionals for brand activations, experiential marketing and PR events, connecting you to your clients through unique and memorable experiences.
Together with our technical expertise, IndelibleInk Calligraphy also offers our commercial sales and consultative services to work with you in understanding your audience and tailor a creative marketing strategy that converts.
“Brands and businesses must pivot and market creatively in an ever increasing online world to create an indelible experience. Offering a personalised product that is interactive where they can see it come to life will elevate your positioning from ordinary to extraordinary.”
– Claire Dinh
How we can help
On-site services
Our services are tailored in consultation to best suit your event and creative concept. Services can be applied directly on your product offerings, or we can help source materials as required.
- Swing tags
- Greeting cards
- Quotes
- Brand taglines
- Glass and some metals
- Wine and liquor bottles
- Perfume bottles
- Glass candles
- Skincare and cosmetic bottles and jars
- Mirror compacts
- Cardstock paper
- Leather goods
- Diaries
- Leather key chains
On surfaces that cannot be engraved or debossed, we can directly hand letter or do calligraphy on your product.
The value of Live Events Activations
In an already difficult and competitive landscape, live artistry campaign evokes an emotional connection between your brand and customers, leaving a memorable and lasting impression long after the event has ended.
In partnership, a well-executed live event will help create a unique brand proposition, with our results driven strategic approach seeing our partners realise an increase in brand engagement, loyalty, reach and social media presence.
-Epsilon
-Emi & Mosaic
-Endless Events
Our Strategic Approach
o1
Get in Contact
Engage with us via our ‘contact’ form with your vision and desired timeframe / dates to start the process
o2
Marketing
plan
We will work with you to determine clear objectives and desired outcome by understanding your brand and target demographic
o3
Brief
We will consult and create a belief that best suits your audience size, goals and/or fast paced nature of the event
o4
Send Samples
Samples are shared prior to event to confirm suitability and desired outcome
o5
Event Ready
Once prerequisite details have been confirmed, we will come to support your event / activation
o6
Feedback
We share measurable statistics and insights with your marketing team to measure engagement, impact and reach
01
Case study
The brief
Ralph Lauren engaged with us for frangrance engraving prior to Father’s Day.
The Event
We spent a full day hand engraving on a Saturday a week prior to Father’s Day to engage with last minute shopper’s looking for an impactful gift for their loved one in the Ralph Lauren Doncaster store.
02
Case study
The brief
Moutai, China’s National Liquor contacted us for our in-studio, on-site & marketing services for the Grand Opening of the Moutai Melbourne Boutique Store on Exhibition Street.
The Event
Prior to the launch date, we worked with Moutai on a photoshoot to share across their social media campaign to optimise foot traffic and bring their customers into the store. Pre-engraving was done in-studio for their media partners & collaborations. On the Grand Opening Day and the following 2 days, complimentary engraving was offered on a purchase of their Moutai bottles.
Photography credits: Spirits of China
Work with us on
Seasonal gifting, Promotional gifting, Brand activations, Pop-Up shops, New Business Launches, In-store Experiences, Shopping centre Experiences, Event & Productions.
FAQ
Name tags, short phrases and <50 words in cards can be done with our calligraphy services.
In regards to engraving and debossing, these services take longer and what can be done depends on the real estate of the product. Generally names, words, monograms, dates and small floral illustrations can be done. Get in touch with me directly to determine the suitability of your project.
Calligraphy and lettering takes about 1-5 minutes for each name tag.
The full process of engraving including colour fill takes about 8-10 minutes for one word, depending on the size and intricacies of the design.
Claire only requires a small space including a table and chair. She brings her own tools including her calligraphy pens, brushes and engraving tools which are quiet, cordless and doesnt require a power outlet.
She is also able to help create branded collaterals to explain to guests what she does.
Claire is fortunate to work with other calligraphers and multiple calligraphers can be coordinated if required for your event.
With a personable and friendly nature Claire can interact with your guests professionally whilst she works.
With years of working in a career in sales and customer and client relations, she is familiar with corporate standards and protocols and can align to your brands values and identity.
Certainly. Where live calligraphy in front of your guests isn’t possible, we can work at the back end of your studio or space. This service is generally required when you are requiring some in-house services for your exclusive clients on-site or don’t want the hassle of mailing branded stationery back and forth to my studio. We bring all our tools to your space and can do the work back of house.
Certainly. Given the nature of our clientele, we respect the privacy of your request. Please notify your guidelines with Claire.
Unfortunately No. We take on set amount of on-site events each year coupled with our Creative Strategic Approach to ensure a successful event for our clientele. Your date is officially secured with a booking fee and a signing of our contract.
If you don’t wait to miss out on our services but have more questions, reach out and we can arrange a chat over the phone, online or in person catchup.
Thank you for your interest in working with us! You can book us here.
As trusted by
About Claire
Your in-house calligrapher
My versatile scripts are sought out by brands and agencies who are looking for a point of difference. My expertise in sales, client relationship and management means I represent your brand wholeheartedly in creating memorable experiences for your clientele.
My aim is to create successful events for you at all touchpoints – dependent on your goals – and ensure every aspect of marketing is considered through Our Strategic Approach.
I also have a vested interest in working with First Nations businesses, grass root communities & charity events, so please contact me if you would like to discuss further on any projects you have in mind.
Don’t let your events blend into the background